If you sell into B2B and run LinkedIn outreach, the Open Profile setting is probably the single most underused signal in your prospecting workflow. Open Profile is a LinkedIn Premium feature that lets anyone, even free LinkedIn users, message that profile for free, without burning an InMail credit and without sending a connection request first.
Until now, there hasn't been published data on how prevalent Open Profile actually is across B2B segments. Sales teams have been guessing. So we measured it.
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