What LinkedIn automation messages does Quicklead send?
Quicklead automates every outbound message type a sequence needs: the first message after someone accepts your invite, the follow-ups that come after it, free Open Profile messages to Premium members who allow them, and one-off campaigns to people already in your network. Each one runs from the cloud, so sending continues while your laptop is closed.
The common thread is control. You decide what triggers a message, what it says, when in the day it may go out, and what ends it. The sections below walk through those settings in the order you meet them when you build a campaign.
- First message: fires a set number of days after a connection request is accepted.
- Follow-ups: sent only when the message before them got no answer.
- Open Profile message: reaches Premium members with Open Profile on, with no invite and no InMail credit.
- Connection campaign: messages people you are already connected with, for a launch, an event or a check-in.
- Email step Early access: the same sequence can continue in the prospect's inbox once a verified address is found.
Variables and fallback text: how message fields are filled
Quicklead message templates accept three fields: {FIRST_NAME}, {LAST_NAME} and {CURRENT_COMPANY}. At send time each one is replaced with what the prospect's LinkedIn profile says. Type them exactly as shown, in capitals inside single braces; a lowercase or double-brace version is sent as literal text.
Profiles are not always complete. Someone between jobs has no current company, and a few people use a single name. Rather than send a sentence with a gap in the middle, Quicklead asks for a fallback message with every template. When a field in the main version cannot be filled, the fallback goes out instead. Fallbacks may only use the name fields, so they always render cleanly.
| Variable | Filled from | When it is empty |
|---|---|---|
| {FIRST_NAME} | First name on the LinkedIn profile | The fallback version is sent |
| {LAST_NAME} | Last name on the profile | The fallback version is sent |
| {CURRENT_COMPANY} | Employer in the current position | The fallback version, which cannot use this field |
AI message variants: five versions from one prompt
Fixed templates are predictable, and predictable text is easy to spot when forty people in the same industry receive it. Quicklead's AI takes a short prompt from you (the offer, who it is for, the tone) and writes five distinct versions of the message. Each version opens from a different angle, so the set covers more than one reason a prospect might care.
You review all five before anything is sent. Keep the ones that sound like you, regenerate any that miss, and change words by hand where you want. For openers written from each prospect's own profile and posts, see AI personalization.
- 1
Write the prompt
Two or three sentences on the offer, the buyer and the tone you want.
- 2
Generate five variants
The AI drafts five versions, each with a different opening angle.
- 3
Review and edit
Approve, rewrite or regenerate each one before the campaign starts.
- 4
Attach the set to a step
The approved versions belong to the message step they were written for.
Rotation: why each lead gets a different version
Once a step has several approved versions, Quicklead rotates them across leads, so people next to each other on your list receive different wording. That matters for two reasons. Colleagues at the same company do compare notes, and a copied paragraph arriving in three inboxes looks like a mail merge. And LinkedIn's Professional Community Policies prohibit messaging that is 'gratuitously repetitive', which one paragraph pasted to hundreds of strangers can start to resemble.
Rotation also means no single wording carries the whole campaign. If one version reads oddly for a segment, only part of the list sees it, and you can replace it while the campaign keeps running.
Stop on reply: how automated LinkedIn messages end
A sequence that keeps messaging someone who already answered is the fastest way to lose a deal and invite a spam report. Quicklead checks each lead's conversation before every step. If the prospect has written back, the remaining steps for that lead are cancelled and the conversation moves to the Smart Inbox, where a person takes over.
- 1
Prospect replies
On LinkedIn, to an Open Profile message, or to an email step in the same sequence.
- 2
Sequence exits
No further visits, likes, messages or emails go to that lead from this campaign.
- 3
Reply lands in one inbox
Conversations from every connected account appear together, with tags for pipeline stage.
- 4
AI drafts an answer (optional)
The AI reply assistant proposes a reply from your knowledge base; each draft waits for a person to approve it.
- 5
Set a reminder
If the prospect says to try again next quarter, add a follow-up reminder so the thread is not forgotten.
Connection notes have their own switch. If a prospect answers your invitation note before accepting, you choose whether that reply ends the sequence as well. Most teams turn it on, because a reply to the note is already a conversation.
When messages go out: schedules, time zones and daily caps
Every campaign has a sending window that you set day by day, in the time zone you pick. A campaign aimed at London can send 9:00 to 17:00 Monday to Thursday and mornings only on Friday, while a California campaign follows Pacific hours. Delays between steps are counted in days, and Quicklead adds random variation inside the window so messages never land at the same minute each morning.
| Setting | Set on | Sensible starting point |
|---|---|---|
| Sending window | Campaign, per day of the week | Recipients' working hours, weekdays |
| Time zone | Campaign | The prospects' region, not yours |
| Delay before the first message | Message step | 1 to 2 days after acceptance |
| Delay between follow-ups | Each follow-up step | 3 to 5 days |
| Daily message cap | LinkedIn account | Well below the ~150 a day often observed |
Messaging existing connections versus new ones
Not every message campaign starts with an invite. If you already have a few thousand first-degree connections, a connection campaign can message a filtered slice of them, such as everyone tagged 'met at the March conference' or everyone at accounts your team owns. The mechanics stay the same: variables, fallback, rotation, stop on reply. What changes is the tone, since these people chose to connect with you at some point.
| New connections (sequence) | Existing connections | |
|---|---|---|
| Starts with | Profile visit and invite | The message itself |
| First message triggered by | Invite accepted | Campaign start time |
| Who to include | Scored leads above your ICP threshold | A tag, list or filter of current connections |
| Best use | Cold outbound | Launches, events, reactivation |
Changing message text after launch
Wording that looked right in the editor sometimes reads badly once replies arrive. In Quicklead you can edit a live campaign's flow, including the text of message steps, without restarting it or losing anyone's place in the sequence. People who already received a step are unaffected; people who have not reached it yet get the new wording.
- Pause the campaign first if the change is large, then resume once the new text is approved.
- Remove overlapping contacts when two campaigns target the same accounts, so nobody gets two different pitches.
- Re-read the fallback whenever you change the main version, so both make the same point.
- Preview a handful of leads with long company names before resuming.
Sources and references
- LinkedIn Help: Send messages on LinkedIn
- LinkedIn Professional Community Policies
- LinkedIn User Agreement
Product details reflect Quicklead as of November 2026. Third-party limits and policies change; check the source before relying on a number.