LinkedIn Automation Sequence Templates for Five Common Scenarios

How to use these LinkedIn automation sequence templates

Each template is written the way Quicklead builds it: steps in order, with the wait before each one. Day counts are measured from the previous step and are illustrative; adjust them to your buyer. Every template assumes three settings you should never skip: a fallback for every message, stop on reply, and a withdraw rule on the invite.

• Choose the template that matches the lead source.
• Rebuild it on the campaign canvas, or let the AI draft a sequence and then edit it to match.
• Write a fallback version of each message that uses only {FIRST_NAME} or {LAST_NAME}.
• Set the per-day sending schedule and the time zone of the list.
• Preview ten leads, including some with long company names, before you start.

Template 1: cold outbound to a scored list

For leads from Sales Navigator or LinkedIn search who have never heard of you. AI ICP scoring keeps only strong fits in the campaign, and the warm-up steps give the invite some context before it lands.

1. 1

   Visit profile

   Day 0, inside the sending window.

2. 2

   Like a recent post

   Wait 1 day.

3. 3

   Send invite

   Wait 1 day. A note on Premium accounts, none on free ones.

4. 4

   First message

   1 day after acceptance. One question about their situation.

5. 5

   Follow-up 1

   Wait 4 days if no reply. A useful resource or example.

6. 6

   Follow-up 2

   Wait 6 days if no reply. A short close-the-loop note.

7. 7

   Not accepted after 14 days

   Withdraw, find a verified email, and send one email Early access.

Template 2: event or webinar attendees

For people who registered for, attended or spoke at the same event. The shared context is strong but fades within days, so the waits are short and the first touch names the event. Leads who never accept get tagged rather than retried, because LinkedIn makes you wait as long as three weeks before re-inviting someone whose request you pulled.

1. 1

   Send invite

   Within 2 days of the event; on Premium, a note that names it.

2. 2

   First message

   1 day after acceptance. One takeaway from a session, plus a question.

3. 3

   Follow-up

   Wait 3 days. Offer the slides, recording or your notes.

4. 4

   Not accepted after 10 days

   Withdraw and tag 'event, no connect' for a later campaign.

Template 3: people engaging with relevant posts

Quicklead's Social Signal finds people liking or commenting on posts about your topic. They have just shown interest, so the sequence can speak to that topic without pretending to know them.

1. 1

   Visit profile

   Within a day of the engagement.

2. 2

   Send invite

   Wait a few hours. No pitch in the note.

3. 3

   First message

   1 day after acceptance. Refer to the topic, not to the exact post they liked.

4. 4

   Follow-up

   Wait 5 days. Share one concrete idea on the same subject.

5. 5

   Webhook

   At the end of the sequence, push the lead and its source to HubSpot or another CRM.

Template 4: reactivating dormant connections

For first-degree connections you have not spoken to in a year or more. No invite is needed, so this runs as a message campaign on a tagged or filtered slice of your network, and the follow-up is deliberately manual.

1. 1

   Message

   Day 0. A real reason to get back in touch: a change at their company, or at yours.

2. 2

   Wait for replies

   Give it a week; answers land in the shared inbox.

3. 3

   Tag the silent ones

   Tag them 'dormant, no response' so future campaigns can include or skip them.

4. 4

   Set reminders

   Add follow-up reminders for the few you want to revisit personally.

Template 5: Open Profile-first for Premium members

For senior buyers, many of whom pay for Premium. Quicklead detects Open Profile at import, so those leads can receive a free message straight away while everyone else follows the invite path from template 1. Open Profile sends are rationed by LinkedIn over time, with no published number, so keep this template for your highest-scoring Premium leads.

1. 1

   Branch at the start

   Open Profile on: message path. Open Profile off: the template 1 invite path.

2. 2

   Open Profile message

   Day 0. Longer than a note, still under five lines.

3. 3

   Visit and like

   Wait 3 days. Keeps your name visible without another message.

4. 4

   Send invite

   Wait 2 days if no reply. The request now arrives with context.

5. 5

   Email step

   Wait 5 days, only if still silent and a verified address exists.

Adapting a template without breaking it

Templates fail when people copy the steps and keep someone else's assumptions. Before launch, walk through each template against your own list and account. Three questions do most of the work: how warm is this source, what kind of LinkedIn account is sending, and does the buyer read email more than LinkedIn?

If you run several LinkedIn accounts, give each one its own campaign built from the same template, then check that each account's daily caps and sending schedule suit that person's working hours and region.

The five sequence templates side by side

In template 5 the invite is partial because it only goes to people who ignored the free message. Whichever template you start with, give it two or three weeks of data before changing more than one step.